Our Founding Story

Our Founder and CEO, David Nour came to the US as a teenager with $100, limited family ties, and a basic grasp of English. He lived with his Aunt and Uncle in suburban Atlanta, GA where he finished high school and cultivated a love of the outdoors as an Eagle Scout.

Over the past four decades, he attributes every measure of his success to the personal and business relationships he’s forged, and nurtured. Blessed to be coached, mentored, and guided by a loving family, passionate educators, incredible peers, and executives throughout his career, Nour, as he’s known to his closest friends, amassed the research and case studies to drive his thought leadership and global work on Relationship Economics®.

Although Avnir may be a fairly new entity, our legacy dates back to the early 2000s, when Nour, left his corporate sales leadership and consulting job to launch The Nour Group, an advisory firm with a singular mission: Business relationships should be more intentional, quantifiable, and thus strategic in every organization.

During that time, Nour has witnessed his share of poor relationship development skills, lack of knowledge and poor behaviors by individuals, teams, and organizations of varying sizes and countless industries.

As a student of business relationships, the team has focused on creating unique intellectual property on the strategic value of business relationships. We've shared insights in over 400 published articles, twelve commercial books, including Relationship Economics, Curve Benders, and Co-Create, an estimated 50 keynotes annually, 200 plus advisory engagements, hundreds of executives and their leadership teams coached, and countless training and development programs.

Over the years, he has been searching for a solution to curb today's lackluster relationship development skills by professionals in general and sales teams in particular and bring a renewed commitment to long-term investments in value-based business relationships.

Now, he's embarked on a mission to systematize his experience and deliver what professionals need to more proactively, intently, and strategically manage the relationships for an extraordinary return.

He's approaching a core audience of business and sales leaders, including our Advisory Board, to understand their pervasive, urgent, and costly sales efficiency and effectiveness challenges. When he shares his vision of Avnir, all respond, 'Love what you're building; when can we use it?' The overwhelmingly positive response to our early efforts fuels Nour every day.