THOUGHT LEADERSHIP

_{Inner Circle Podcast}

Join us today, February 11, at Noon ET / 9 AM PT for the next Inner Circle Livestream/Podcast, where Nour and guest speaker Cheryl Cook discuss “Helping Partners Win” in business.

If you’ve been following the series, you know that Nour has already laid the groundwork:
E1 - Defining the Inner Circle
E2- Ten Attributes of an Inner Circle
E3 - Ten Steps to Creating One
E4 - Five Best Practices for Becoming a Member
E5 - Rules of Engagement

Considering what delineates incredibly successful partnerships vs. those that fail or fail to deliver on their expected outcomes, I’d submit that Inner Circle could play an interesting role. From precise strategic alignment to defined objectives and metrics, strong communication and transparency, complementary strengths, cultural and value fit, robust governance and conflict resolution, and a commitment to innovation and adaptability come to mind.

Join Nour and Cheryl Cook, a member of the Avnir Advisory Board and former SVP of Global Partner Marketing at Dell Technologies, for a candid conversation about helping partners succeed.

You can find the podcast on LinkedIn, YouTube, and X.

In The Forum

Not all connections are created equal. This year, intentionality is key. Here’s how Nour started the year with clarity and focus:

1. Refined his LinkedIn network – Removed 100+ connections that no longer aligned with our vision, ensuring relationships add value, not clutter.

2. Eliminated distractions – Blocked 210 spam emailers to protect time and focus on meaningful conversations.

3. Reassessed his network – Exported and refreshed his contact list, prioritizing relationships that truly matter.

Your network is only as strong as your effort to manage it.
Are you being intentional about your relationships in 2025?

CLIENT HIGHLIGHT

InterSystems SKO 2025 was an incredible gathering of enterprise data integration professionals, all focused on driving innovation and success in the year ahead. As part of the event, Nour delivered a powerful closing keynote on the importance of intentional, strategic, and quantifiable relationship investments. His message emphasized that success in today’s complex business landscape isn’t just about technology and execution—it’s about leveraging relationships as a competitive advantage.

A key theme throughout SKO 2025 was how leaders can build and activate high-value networks to accelerate outcomes. Your relationships are among your most valuable assets, but only if they are nurtured with purpose and insight. Strong professional connections fuel collaboration, innovation, and long-term success.

Andy Zook, Wendy Goeckel, and the entire InterSystems team had a fantastic event filled with great learning techniques, relationship-building concepts, and ways they can succeed in 2025.

New Avnir Team Member

_{Avnir’s Newest Employee- VP of Sales}

We’re thrilled to announce David Kelly as our new Vice President of Sales!

David has an impressive track record of driving revenue growth and market share for many companies, from startups to SMBs and Fortune 500 companies. His expertise spans B2B and B2C business development, market management, sales leadership, and brand reinforcement, making him a dynamic addition to the Avnir team.

David’s proven ability to engage customers, build high-performing sales teams, expand into new markets, and deliver exceptional results will help us continue our mission to revolutionize Intelligent Relationship Management (IRM).

Please join us in welcoming David Kelly to the Avnir family!